Wednesday, May 10, 2017

Claude: Getting With the Program

As television gained popularity in the postwar period, Americans learned to organize their free time around the medium's broadcast schedule. In 1952, Walter Annenberg launched TV Guide, a hugely-successful magazine featuring stories of national interest printed in color on glossy paper sandwiching local program listings which appeared in black and white on newsprint. Claude Smith's cartoon in the September 26, 1959 issue of the New Yorker reminds us that home television viewing had a broader social component as well. With three national networks and scarcely a handful of local stations vying to get our attention, people were eager to know what programs others were watching.

Charles E. Martin, The New Yorker, September 26, 1959

"I'm watching myself!"
Claude Smith, original art
The New Yorker, September 26, 1959, page 36

"I'm watching myself!"
Claude Smith, original art
The New Yorker, September 26, 1959, page 36

Verso

Detail of verso with Claude's signature

"I'm watching myself!"
Claude Smith, The New Yorker, September 26, 1959, page 36

Claude Smith
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Claude Smith
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"I'm watching myself!"
Claude Smith, original art
The New Yorker, September 26, 1959, page 36
"I'm watching myself!"
Claude Smith, The New Yorker, September 26, 1959, page 36

Drawings by Claude Smith and Alain
The New Yorker, September 26, 1959, page 36-37

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